By Editor ASUS is a Taiwanese multinational computer hardware and consumer electronics company. Founded in the year 1989, ASUS is the world’s number one motherboard and gaming hardware brand. It was ranked among the world’s most admired companies by Fortune magazine in 2015, 2016 and 2018. ASUS has pioneered trends like the Eee PC netbook in 2007 and diversified into smartphones.
| Details | Info |
| Founded | 2nd April 1989 |
| Founder | Ted Hsu, M.T. Liao, Wayne Tsiah, T.H. Tung, Luca D.M. |
| Headquarters | Beitou District, Taipei, Taiwan |
| Chairman | Jonney Shih |
| Industry | Computer Hardware, Consumer Electronics |
| Products | Motherboard, Laptops, Graphic Card, Smartphones, Desktops and more |
| Net Worth | $19.35 billion (September 2025) |
| Number of Employees | +17,000 |
| Owner | Retail investors (majority stakes) |
| Official Website | www.asus.com |
Net Worth and Market Cap
The net worth of ASUS is around $19.35 billion, as of September 2025. The market capitalisation of the company is currently at 38,846.36 billion TWD. This places the company in the mid to large cap segment in the tech and hardware sector. The market cap is influenced by demands in gaming, AI hardware and laptops. ASUS is 1744th in the global list of valuable companies by market cap.
Corporate Leadership
Jonney Shih is the Chairman and Chief Branding Officer of ASUS. He is a long-time leader of the company and has been holding the chairmanship since the year 1993, besides being the CEO till 2007. Ted Hsu is among the original founders and currently serving as the Vice Chairman of the company.
Overview of Products
ASUS is a leading producer of motherboards, accounting for around 40% market share in this segment. The company offers a large portfolio of motherboards under various series like PRIME, ProArt, TUF Gaming, Workstation, Business, Expedition and more.
ASUS offers laptops for home, work, gaming, content creation and other applications through multiple series. Zenbook Series features ultraportable and AI focused laptops like Zenbook Duo, Zenbook A14, Zenbook A16 and more. Republic of Gamers and TUF Gaming are high-performance gaming laptop brands. Other brands of laptop include creator-focused ProArt series, business and workspace focused ExpertBook series and Chromebook series.
The company also offers graphic cards, monitors, desktops, smartphones, gaming peripherals and desktop components.
Scale of Operations
ASUS is headquartered in Beitou District, Taipei, Taiwan. The company operates multiple manufacturing facilities, located in Taiwan, China, Mexico and the Czech Republic. ASUS has an employee base of over 17,000, including a research and development team. Its operations span North America, Asia-Pacific, Europe and the Middle East. The company has a global network of over 200 service centres.